Jonathan Bunn, Head of Communications and Sustainability at MetLife, shares how communications teams can get their voices heard by a business' s...
Jonathan Bunn, Head of Communications and Sustainability at MetLife, shares how communications teams can get their voices heard by a business' senior leadership team. This interview took place at our 'Enhancing communications leadership' event on 14th March, 2024.
It's really important, I think, to understand that we're in the business of managing reputation. So, if you can find ways to help your leadership really understand what is going to add value to the company's reputation, then that's a great place to start. And the balance to that, of course, is managing risk and risk around communication. So, if you are showing and demonstrating that you are across that risk that the business faced from a communication - and other perspectives - then I think you're really going to add value to the business.
Jonathan Bunn is a former award-winning journalist and broadly-experienced senior Corporate Affairs professional with international (Asia, EMEA & US) experience at a Fortune 50 and two FTSE25 plcs. He has a successful track record of communicating challenging and complex issues both internally and externally. In his role as Head of Communications and Sustainability, EMEA at MetLife, Jonathan is a key strategic communications adviser to senior management, with regional and global leadership team experience.
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