Senior Digital Manager

Job salary: £65,000 - £75,000 per annum

London (hybrid working, minimum 2 days per week in the office)

3Search are delighted to be working with a national B2C business in the sustainability space who are supporting the UK's drive towards Net Zero. This Senior Digital Manager role is a key part of delivering this message through maximising the effectiveness and efficiency of digital channels and driving traffic to website. 

Sitting within the marketing team, the Senior Digital Manager leads the development of owned digital channels, website, and search. The right candidate for this role is a keen digital expert able to bring their view to the business' owned digital channels across website and search, drawing on a range of digital data points and audience insights to drive digital effectiveness. You will provide a holistic view of digital performance, and in turn support the Head of Campaigns & Digital in developing an ongoing owned channel strategy that delivers the organisation’s objectives across website and search. This role will take a user first viewpoint on campaigns and work fluidly with the wider marketing department.

Key Responsibilities:

• Line management of 3 (Search Manager, Website Manager and Senior Digital Marketing Exec.)
• Supporting the Head of Campaigns and Digital in developing long and short-term plans for owned channels, website, and search
• Developing and owning a user journey strategy, pulling on different user touchpoints to ensure activity across owned channel content and website functionality supports a consistent and effective user journey
• Overseeing the Website Manager to develop website content and functionality roadmap
• Overseeing the Search Manager in developing and delivering search strategy and directing and assessing the work of the SEO and PPC agency partners
• Leading on the development of an annual test and learn framework, including training around emerging technologies (e.g., Modern Search, AI, CAPI, GA4)
• Working closely with the Senior Media Manager to oversee Digital campaign performance in media environments
• Be a key relationship holder with the web development agency

Key Skills and experience:

• An excellent understanding of digital marketing best practices and the key considerations, inputs and processes required to deliver effective digital owned channel output
• Experience in managing a brand or organisation’s website
• Experience working with digital performance data and working with dashboards
• Able to assess and make recommendations on digital test and learn approaches based on clearly established test environments
• Experience working with website development teams, including overseeing content and functionality development
• Awareness of the legal requirements and ongoing developments related to cookies and website user tracking
• Experience working with search marketing and SEO teams, including overseeing search strategy, keyword selection and search optimisation for paid and organic
• Awareness of the latest developments in search marketing
• An accomplished people manager and mentor to team members

Desirable

• Experience using Umbraco CMS
• Experience working with GA4
• Experience working with web functionality testing tools like Google Optimise or Optimisely
• Experience with the application of AI tools in Marketing

Benefits include:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays) + Christmas closure 
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme

This organisation take their role as an employer really seriously and strive hard to make it a great place to work for people. Their flexible working policies are excellent as are their wellbeing programmes. They also have a very strong Diversity policy and practice. 

Please apply now to this fantastic opportunity.