Chief Marketing Officer at Summize, Laura Proctor, shares the challenges facing the modern CMO role. TranscriptThe main challenges and demands ...
Chief Marketing Officer at Summize, Laura Proctor, shares the challenges facing the modern CMO role.
The main challenges and demands are really just in terms of being that master juggler. You really do have to manage a million things at once and you have to become really good at understanding what's important, urgent, and what things can wait, and where to spend the most of your time.
Just setting that expectation with others in the business as well, because if you're spending 80% of your time on one particular thing and that doesn't align with the expectations of the business, then there could be potentially an issue there. So I think it's just learning to be a great multitasker and learning to be strict with your time, spending your time where it adds the most value.
Laura Proctor is a creative and commercial B2B marketing leader specialising in fast-paced, scale up environments. Laura has built up her marketing career over 20 years, focussing mainly in the Manchester technology sector. She has progressed to leading global teams, but remain hands-on in her current role as Chief Marketing Officer at Summize. Laura believes in leading by example, getting stuck into content creation, product messaging workshops, events and campaigns, creative direction, and PR.
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