Chief Marketing Officer at leading cybersecurity business, Distology, Sarah Geary, shares the best decision she's made in her marketing career so fa...
Chief Marketing Officer at leading cybersecurity business, Distology, Sarah Geary, shares the best decision she's made in her marketing career so far.
The best decision I've made is definitely getting some sales experience. So when it comes to marketing, I think you can get quite focused into only that part of the business, and being able to have that commercial knowledge is absolutely crucial.
The other thing is working for myself. So I had two years where I consulted into a variety of organsations from vendors to resellers and even some distribution partners, aligning with their go-to-market making partner programs. So again, opening up that various areas of expertise.
Sarah Geary is an established marketeer with over two years of hands on Channel Sales experience. With time spent throughout all levels of the channel, Sarah has gained a proficient understanding of strategic planning and tactical execution. From a varied role in Distribution, EMEA responsibilities at a vendor and contracting wok at a reseller partner, she is perfectly positioned to provide a solid and unbiased view of the channel.
Sarah prides herself on cutting through the noise of the complex IT landscape, questioning the assumptions that many make and translating these in to clear, methodical, executional programs and plans.
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