On Wednesday, October 9th, our Executive Search team co-hosted our latest CMO to NED event in partnership with EY’s Centre for Board Matters. Here, ...
On Wednesday, October 9th, our Executive Search team co-hosted our latest CMO to NED event in partnership with EY’s Centre for Board Matters. Here, Mark Evans shares his approach to networking.
Well, I always found networking quite tricky, in all honesty. The thought of going to an event and being able to find some chemistry with a random person never really appealed to me. It also felt like a bit of a burdensome thing, like, 'What am I going to give this person? What are they going to get from me? Will I be good enough?' Then, somebody pointed out that maybe networking is a completely different thing. What if it's really just asking people for their advice and tapping into their wisdom and knowledge?
Actually, you're not giving them anything, and what they're getting out of it is the opportunity to feel good about giving advice on something that comes naturally to them. For me, that was quite liberating. It made me realise that networking is really no more than asking people for advice on things they're already good at. They feel good about it, and you get to learn. Hopefully, that takes some of the burden and stress out of the whole concept of networking.
Mark Evans has built an impressive marketing career spanning over 25 year, leading marketing growth for a number of exciting brands. Now, he is building a portfolio career as a Non-Executive Director at The Marketing Society and Emma3D, Chair of School of Marketing, Trustee for OnSide, Advisor to Saracens Rugby, HMRC, Accenture and Save the Children. Formerly CMO at Direct Line Group and CEO at 118118 Media.
