In this short video from our Women in Financial Services Marketing event on Feburary 8th, 2024, Kirsten Burt shares how you can make sure you're...
In this short video from our Women in Financial Services Marketing event on Feburary 8th, 2024, Kirsten Burt shares how you can make sure you're always paid fairly.
I think the way to be paid fairly in your career is to know your worth. So, as a marketer that should be part of your skill set already. To be measuring your campaigns, knowing what they deliver from a commercial outcomes point of view.
Traditionally, in the past, marketing was support for sales and sales got all the bonuses and marketing toiled away in the background helping them. We have to flip that - know that marketing is there throughout the sales process now. We're helping throughout the sales process and we should be advocating for ourselves to be paid in line with what the front is being paid, because without us they wouldn't be making the same sales transactions.
Don't let yourself get painted into a corner as a woman just because you've got a nice setup as far as flexibility or going home for school runs. That's not a good enough reason not to ask for what you're worth.
Kirsten Burt, MBA is a strategic growth and marketing leader with over 20 years of experience in the financial services industry in both the US and UK across wealth management, asset management, retail and private banking. For over 13 years in London she held senior marketing roles at American Express, Standard Chartered and UBS; and helped drive the growth of their wealth management units by reaching high net worth (HNW) investors across the UK and EMEA.
Kirsten founded her strategic marketing consultancy in 2019 to help wealth managers galvanise their growth strategies and acquire more HNW and Ultra HNW clients. She focuses on activating digital channels, sales enablement for advisors and content creation.
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