Customer Value Consultant, Michael Migliore, shares the importance of speaking language of the stakeholders and knowing the right metrics to share.F...
Customer Value Consultant, Michael Migliore, shares the importance of speaking language of the stakeholders and knowing the right metrics to share.
For more perspectives on this topic, read our key takeaways from our event, 'The future of CRM'.
There's a real art to speaking the language of the buyer, not the seller. Usually, there are a couple of steps to that. It's ensuring that you know what's important to that stakeholder, so that you can articulate your goals in terms that sound more appealing to them.
And then there's also ensuring that you're choosing the right metrics. I am a big fan of lifetime value, but there can be situations where that isn't the best thing to talk about, where you want to talk about something a little bit more tangible like revenue, the number of orders, or the number of customers that you're engaging.
Michael Migliore is a leading customer marketer. Before consulting, he has grown his career across a variety of permanent roles, including Chief Marketing Officer, Marketing Director, Managing Director - Growth and LTV, and Head of Customer Value/Head of CRM/Head of Retention.
Now, he is a Fractional CMO specialising in customer marketing, growth and proposition that creates and protect customer value.
In this role, Michael has helped both B2B and B2C businesses in publishing, SaaS, media, banking, FMCG, retail and non-profits increase their customer value efficiently through innovative strategy. He is led by the belief that businesses exist to deliver value to consumers and this must be done with empathy while maintaining profitability.
Notably, Michael is recognised for pioneering the implementation of machine learning in CRM, enabling a more personalised and relevant experience for consumers and higher profits for businesses.
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