Data analytics salary guide 2025

Our specialist data analytics recruitment consultants have released our 2025 salary guide. Data Analysts and hiring managers need this resource to benchmark salary ranges and discover this year's hiring trends.

We've gathered data from more than 1,300 industry professionals in our 2025 Salary Survey. Our Annual Pay & Hiring Report combines these insights with our recruiters' expert knowledge. Whether you're a job seeker or growing your data analytics team, our salary guide is invaluable. Download the report below to start benchmarking data analytics pay!

Why should you download our data salary guide?

The data job market will be busy in 2025. Results from our salary survey reveal that outside of marketing*, data and analytics talent are the most in-demand professionals. Plus, with two-thirds of Data Analysts intending to move roles this year, it's highly likely you will be hiring - whether planned or not.

The main motivator for a job search in the data sector is a higher salary. With economic pressures continuing to impact individuals, it’s unsurprising to see sustained emphasis on pay. Candidates are relying on higher salaries to meet increasing costs. The S&P Global says, the cost-of-living crisis “led to an erosion of disposable income, as households [...] relying on their savings to meet their expenses.”

As a result, the most successful companies will be those who offer competitive salaries that meet candidate expectations. Download our salary guide to understand the latest data pay brackets.

*22% of respondents came from a marketing background - the largest data segment.

Salaries have increased in the United Kingdom

Compensation packages have continued to increase in the UK. Our data shows an average salary increase of 7.7% over the last 12 months. If you haven't hired recently, it's important to benchmark your data analytics pay brackets to attract and retain talent.

Despite the increase in pay seen across the nation, less than half of Data Analysts reported receiving a pay raise last year. To ensure you retain your current team, we would recommend benchmarking their pay against the market average.

How much does a Data Analyst earn?

The average Data Analyst salary ranges between £40,000 - £50,000. For all data job titles - including a breakdown of permanent salaries and contract day rates - download the complete salary guide.

What influences salary?

Many factors influence salary ranges, including demand for the skill set and the state of the economy. The most significant elements to consider are:

• Industry: The sector that you operate in can largely dictate your earning potential. Those in highly-regulated industries, such as financial services, will often earn more than more accessible sectors. Businesses in these areas must abide by specific rules that employees must be aware of to be successful in their role.
• Experience: The years of experience you have will also impact your salary. For instance, an entry-level Analyst can expect a salary of up to £35,000, but a Senior Analyst could earn up to £40,000 more.
• Business size: Smaller businesses tend to have less budget to hire, meaning salaries are often lower than in large corporations. However, start-ups tend to have better compensation packages overall. For instance, you might find better hybrid working policies in a scale-up.

2025 trends in data analytics recruitment

As we've established, there will be a strong demand for data analytics professionals in 2025. While pay is the biggest motivator for a new role, employees are also actively craving stability in their role. Businesses must offer a well-rounded compensation package to attract new talent.

How to hire Data Analysts in 2025

Data Analysts are searching for stable jobs in 2025, working for businesses that promote a healthy work-life balance. Outside of pay, the top three considerations for a new data role are:

1. Career development opportunities
2. Flexible working policies
3. Company culture

If you're pursuing data recruitment in 2025, we'd highly recommend building each of these elements into your strategy. In particular, make sure you sell the opportunity your business can offer applicants. You could:

• Lay out a clear path to promotion
• Spotlight those who have been successful in their role
• Share the projects the team is currently working on
• Build a mentorship scheme

Looking for more data analytics recruitment support?

At 3Search, we strive to deliver the best recruitment experience you will ever have. Our recruiters are in regular conversation with hundreds of Data Analysts. Get in touch with our specialist recruitment consultants to learn how we can help you grow your data team.