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Salary Survey 2024
Discover the latest digital and marketing recruitment trends and insights by downloading our 2024 Salary Report.
Receive the latest recruitment insights
Our 2024 salary survey is our most comprehensive yet. With data from over 1,200 digital and marketing professionals, our recruiters' industry knowledge as well as comments from business leaders. Together, we reveal the latest pay, attraction and retention insights.
The responses have been encouraging, with a largely positive outlook for the year.
64% of surveyed hiring managers are planning to grow their teams.
With an increased level of confidence from senior decision makers, we expect strong competition for top talent. To stay ahead, it will be incredibly important to benchmark your existing salary brackets.
16% of surveyed employees ranked salary as their top priority.
From ten options, pay was the most important factor for candidates searching for a new role. With 39% of employees feeling underpaid in their current role, our salary guides can also support employees with their retention plans.
67% of surveyed employees intend to look for a new job this year.
Many employees have expressed dissatisfaction in their current role for a number of reasons. From their current compensation package to diversity, equity and inclusion policies.
To develop effective recruitment and retention strategies for 2024, download the report today.
Key takeaways
Hiring in 2024?
With salary varying by industry, location and level, our report includes salary guides for digital, communications and marketing job titles across every industry.
Use this data to to create attractive compensation packages and benchmark what you're paying existing employees.
Searching for a new role?
Start your job search right. Use our UK salary survey to understand your worth and ensure that you're never underpaid in your current role or your next one.
Based on data from over 1,200 employees and our expert industry knowledge, our report can support your search.
Pay overview
Our data reveals that 45% of employees left their job for better pay in 2023. Plus, 16% of those looking for a new role will prioritise pay above all other factors.
Ensuring your salary ranges are competitive will allow you to find the right people to join your business.
Hiring trends in 2024
Digital and marketing leaders share their thoughts on recruitment in 2024 in our report. Each highlight the importance of building a team with a diverse set of skills and backgrounds.
Hear from Mai Fenton, Chief Marketing Officer and Non-Executive Director, on how to build a successful marketing team.
Digital and marketing salary guides
FAQs
How to use our report and salary guides?
Our 2024 Annual Pay and Hiring Report is the best salary guide for communications, digital and marketing roles.
Opening with an overview of the 2023 recruitment market, employers can use the report to review how they hired last year. From there, we highlight recruitment intentions and trends anticipated for 2024 based on real data. This will allow businesses to understand where they stand against competitors in the same industry. Throughout the report, you'll find expert advice from business leaders and our expert communications, digital and marketing recruiters.
The second half of the report consists of salary guides. Here you'll find the average pay ranges for all the job titles you might need in your teams. We have included segments for each industry and both permanent salaries as well as day rates. No matter if you're hiring a full-time member of staff or a contractor, this guide can support you.
What is a good salary in marketing?
Our data reveals that offering a "good" salary is key to recruitment in 2024. However, understanding marketing salaries can be tricky. Salary ranges vary not only by job title, but also by industry and company size.
For accurate salaries for Marketing Executives through to Chief Marketing Officers, we recommend downloading the salary guides. If you require more in-depth and personalised support, get in touch with our recruitment consultants.
Is marketing a well paid career?
Employees in marketing roles were the highest paid respondents to our 2024 salary survey. 28% of marketers earned between £110,000 and £150,000+. Ecommerce and product salaries closely followed marketing, as businesses continue to upskill their digital teams.
What is the highest-paying industry?
According to our 2024 salary survey results, the top-paying sectors are the financial services, technology and professional services industries. However, businesses in these spaces didn't necessarily pay out the highest bonuses. Download the full report to find out more.
