Marketing Technology & Analytics Lead

Are you looking for a Marketing Technology Lead role? Look no further! Our client is seeking a skilled individual to create and oversee the analytics dashboards to track and measure our performance across various activities. The ideal candidate will be responsible for collating key insights to inform cross-team learning and continuously improve our digital communications and marketing strategies. Join us in our mission to drive success through data-driven decision-making.

About the role:

• Working across the full range of web, paid, and organic social, and email marketing, assessing analytics and technology needs, and offering technical insights that can inform optimisations and future strategies.
• Manage and build dashboards and reporting templates that maximise insights across all digital marketing, communications, and individual giving metrics.
• Act as the overall technical owner of the organisational website, building new website pages as needed and ensuring the best possible user experience.
• Manage the Fund’s donation platforms.
• Lead on Search Engine Optimisation and Search Engine Marketing.
• Work with the Communications and Marketing and Individual Giving teams to plan fundraising campaigns.
• Collaborate with the IT team to ensure the security, analytics, and implementation of all external communications technologies.

About you:

• At least 3 years’ experience in an equivalently technically orientated role, preferably at a charity/NFP organisation.
• Experience with tracking, collecting, and analysing digital marketing data across several digital platforms incl. ads, email, social + website.
• Experience using Mailchimp or an equivalent email marketing system as a technical user
• Demonstrable experience using WordPress CMS, with a good foundational knowledge of HTML.
• A working understanding of key principles in Search Engine Optimisation and User Experience Design with a willingness and ability to continue building on these skill sets.

If the above sounds like you, and you want to work for a charity that is making a difference in people's lives globally, get in touch abigail@3search.co.uk.

3Search’s customer care and unrivalled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants.