German Speaking Regional Marketing Manager

Responsibilities:

1. Own all marketing efforts for the UK & DACH regions, gathering territory requirements and developing marketing campaign plans to support regional pipeline, goals, and objectives
2. Regular communications with the sales teams to secure buy-in, understanding, and participation in marketing campaigns and programs.
3. Ensure marketing campaigns cover the full marketing mix and target our prospect and customer bases, customising where appropriate by persona and industry.

• Research and expand our digital & virtual events portfolio, providing feedback and analysis after every event and optimising our presence in region.
• Support all in-person events in region, from trade shows and user groups to strategic hospitality to maximise ROI and pipeline generation
• Collaboration with Corporate Marketing Team for regional social media content and posting in sync with events and activities in the region
• Work closely with our SDR team to ensure the leads are followed up quickly and accurately following a Marketing activity
• Closely manage regional budget and continuously improve cost per lead.
• Translate go-to-market strategies and identify opportunities into actionable and measurable marketing campaigns and programs, including Account-Based Marketing (ABM) tactics.
• Measure project success against goals, ensuring completion on time and within budget. 
• Provide support for global events when necessary.

Experience, Skills and Competencies:

• Native German & Fluent English mandatory (additional languages welcome)
• Minimum 3-5 years’ experience in marketing business-to-business software solutions; IT security marketing experience strongly preferred
• You need to be a great teammate and self-starter, comfortable working in a dynamic environment, taking initiative with limited resources, and making data driven decisions. 
• Comfortable managing multiple assignments with competing priorities and tight deadlines.
• Success in running multi-channel campaigns a must
• Must have experience setting-up and running campaigns and reports within Salesforce 
• Experience in using any Marketing tools (automation, graphics, web, html etc) desirable
• Proven track record of successfully developing integrated campaigns/programs, including ABM tactics, from inception to completion.
• Strong strategic and analytical skills, with the ability to leverage data for insights and successful communication.