Digital Marketing Executive

JOB TITLE: Digital Marketing Executive

REPORTING TO: Marketing Manager

Reporting to the Marketing Manager, the role of the Marketing Executive will be critical in ensuring the charity can gain more donations and change more lives as a result.

The Marketing Executive will provide support by the production of newsletters, bespoke mailings, social media (both paid-for and organic) and updating website pages as required.

KEY TASKS:

• Experience in the charity sector
• Enthusiastic in being mission led.

Newsletters:

• Working with the appropriate business lead - gather content, write and publish all marketing-focused newsletters.
• Establish the benchmark of ROE with each newsletter and maintain the threshold.
• Monitor the engagement and ROI of any services offered within the newsletters.

Website and Digital Marketing:

• Own and regularly review the website pages for a range of for the charities impact, mission, events and campaign landing pages.
• Report monthly on traffic to website pages – to all marketing team members.
• Own the email marketing system and CRM.
• Work alongside the Marketing Manager and Website Manager to improve techniques such as Marketing Automation to help generate leads for BD and improve customer journeys.
• Own, manage and report on paid-for social media activities.
• Own, manage and report on PPC activities.

The salary for this role is based on years of experience, but ranges from £30 – 35k.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.