The importance of partnerships in placemaking

Achelle Hill, Marketing Director at Lendlease, shares some of the successes they've seen with the power of partnerships. This interview took pla...

Achelle Hill, Marketing Director at Lendlease, shares some of the successes they've seen with the power of partnerships. This interview took place at our event exploring the Future of Placemaking on 20th June, 2024.


Transcript

We've had tremendous success with the power of partnerships at Queen Elizabeth Olympic Park has increased their footfall from 10 million to 20 million in one year. Last year, the park made it into the top 10 best things to do according to Time Out, even surpassing Buckingham Palace at one point. This achievement illustrates the success that can be achieved when working collaboratively.


About Achelle Hill

With over 15 years of global marketing leadership experience, Achelle Hill is a passionate, creative and data-led professional. 

Curently the Marketing Director, Europe at Lendlease, she leads a diverse team of marketers across multiple markets and sectors, working collaboratively with business leaders, cross-functional teams, and external partners to shape and deliver high-impact, high-performing B2C and B2B campaigns and initiatives.


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