Charlie Merrells, Amazon and Ecommerce Consultant, shares the importance of getting your Annual Vendor Negotiations right with Amazon. Transcri...
Charlie Merrells, Amazon and Ecommerce Consultant, shares the importance of getting your Annual Vendor Negotiations right with Amazon.
AVNs are really an integral part of your full-year strategy with Amazon or maybe even multi-year strategy. If you have an amazing strategy but you don't have the terms in place that allow you to do it, you'll be derailed multiple times throughout the year without getting it right.
If you spend six to nine months negotiating with Amazon, then you've lost your opportunity for the year as well because you're so focused on the negotiation that you can't really get stuck in and drive opportunity and growth for your brand on Amazon. So getting that all laid out clearcut, knowing where it fits within your overall strategy is going to be really key to driving your success for the year, next couple of years, however long it is.
Charlie Merrells began his career in retail in 2006, moving from Buyer to Supply Chain Manager. Between 2015 and 2020, Charlie worked for Amazon as a Category Leader and has seen the AVN process from both sides of the fence! Now, he's leveraging his expertise to support a broader range of businesses as an Amazon and Ecommerce Consultant.
