Kerri Sibson: Recruiting marketers from outside of the property sector

At our first Residential Property Marketing seminar, ex-Chief Operating Officer of Knight Dragon, Kerri Sibson, shared her advice for those hiring m...

At our first Residential Property Marketing seminar, ex-Chief Operating Officer of Knight Dragon, Kerri Sibson, shared her advice for those hiring marketers into the property sector. Kerri shared the importance of looking outside of the industry in order to build more diversity in thought. Hear her full advice in this short video.


Transcript

So, if you're responsible for building marketing teams, my advice would be "look outside of the property industry". There are some amazing marketeers out there. 

The industry tends to be quite inward-looking and so I would advise go and recruit from different industries - travel, hospitality, entertainment, whatever that might be. You'll have a better team as a result.


About Kerri

Kerri Sibson is a leading marketeer in the property industry. She grew her marketing career over 20 years, where she was most recently the Chief Operating Officer at London based developer, Knight Dragon. Now, Kerri is continuing to grow her career as a Non-Executive Director and Consultant.


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