Karen Baines, Marketing Director at The Crown Estate, shares her best piece of advice for marketers in the property sector.This interview took place...
Karen Baines, Marketing Director at The Crown Estate, shares her best piece of advice for marketers in the property sector.
This interview took place at our event exploring the Future of Placemaking on 20th June, 2024.
So, my best piece of advice would be to always be curious, always ask questions, and always question why you're doing something. Be really brave, be comfortable with the fact that you're not always going to get it right. Definitely focus on the 'why' factor—be bold and brave.
Karen Baines is a Marketing and Communications expert with over 20 years’ experience. Working with a range of different businesses, she has built a track record of delivering results, facilitating clarity and delivering strategic direction.
Karen is currently the Marketing Director at The Crown Estate where she's responsible for leading the marketing strategy to support customers, increase revenue, drive footfall, engage visitors and shoppers and attract new commercial and lifestyle customers across The Crown Estate's London & Regional portfolio.
3Search is the leading digital and marketing recruitment agency in the property sector. To find out more about how we can support your growth, get in touch.
