Karen Baines, Marketing Director at The Crown Estate, shares the importance of data in communicating the ROI of marketing. This interview took ...
Karen Baines, Marketing Director at The Crown Estate, shares the importance of data in communicating the ROI of marketing.
This interview took place at our event exploring the Future of Placemaking on 20th June, 2024.
In a world where demonstrating the return on investment for every activity you undertake is paramount to success, it is crucial to be able to measure the outcomes. You're not always going to get it right, but being really clear on what the objectives are from the very beginning, and how you're going to measure them, allows you to demonstrate that return of investment from a marketing perspective. The engagement from customers and audiences is paramount to delivering a world-class and successful marketing initiative.
Karen Baines is a Marketing and Communications expert with over 20 years’ experience. Working with a range of different businesses, she has built a track record of delivering results, facilitating clarity and delivering strategic direction.
Karen is currently the Marketing Director at The Crown Estate where she's responsible for leading the marketing strategy to support customers, increase revenue, drive footfall, engage visitors and shoppers and attract new commercial and lifestyle customers across The Crown Estate's London & Regional portfolio.
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