Karen Baines, Marketing Director at The Crown Estate, shared the importance of collaboration in placemaking. Working with partners can help you cut ...
Karen Baines, Marketing Director at The Crown Estate, shared the importance of collaboration in placemaking. Working with partners can help you cut through the noise and sell your destination.
This interview took place at our event exploring the Future of Placemaking on 20th June, 2024.
The consumer, as all of us as audience, we are time-poor but also have a significant amount of choice. The challenge is how to cut through that noise and tap into that emotional connection to really draw in consumers, visitors, and brands that want to locate within our areas, whether that's to live, work, or play. It's a delicate balance because we need to work collaboratively as partners. However, cutting through the noise is paramount to ensure that you're achieving raised awareness, consideration, visitation, and spending within your destinations.
Karen Baines is a Marketing and Communications expert with over 20 years’ experience. Working with a range of different businesses, she has built a track record of delivering results, facilitating clarity and delivering strategic direction.
Karen is currently the Marketing Director at The Crown Estate where she's responsible for leading the marketing strategy to support customers, increase revenue, drive footfall, engage visitors and shoppers and attract new commercial and lifestyle customers across The Crown Estate's London & Regional portfolio.
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