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Building a young brand’s presence in the recruitment market
In the summer of 2024, our specialist CRM recruiter, Fabio Can Alesi, partnered with supplements brand, omre, on a CRM Manager role. This was a crucial role in the growth journey, as the successful candidate would spearhead their digital marketing plans.
Fabio worked closely with the hiring team to identify an excellent match for the brand, allowing them to continue to scale.
The story of omre
Established in 2017, omre is dedicated to enhancing health and longevity through high-quality supplements. Each of their products serve a purpose and provides nutrients at a level you can’t easily obtain from food sources.
In 2024 they reached a critical stage of growth, where they were ready to leverage marketing channels to drive sales. Having identified that CRM was responsible for a large number of sales, they decided this was the right option for their first marketing hire.
Challenge: Presence in the recruitment market
At this early stage of business growth, your employer brand is often unrecognisable in the market. Attracting candidates can be a challenge as they don’t know your business exists. omre's Founder, Dr. Pedram Kordrostami, recognised this challenge early on and sought out a digital marketing recruitment agency to support the search.
Plus, with limited recruitment knowledge, Pedram wanted to work with consultants who were experienced in delivering on these roles. Since our recruiters had partnered with brands similar to omre in the past, they saw the value of partnering with 3Search.
Solution: Leveraging our deep expertise
Having reached out to our recruiters online, Director, Michael Judkins, got in touch to understand the requirements of the role. Michael worked closely with Pedram to understand how he saw the marketing team structure developing. The team used their knowledge of previous recruitment projects to share best-practice and decide if that was the right route for omre. From there, they were able to advise on the shape of the CRM Manager job description and appropriate salary ranges.
Result: 4-week recruitment process
Fabio led the exclusive search for the role, delivering excellent candidates in just a week. The final hire was made in just four weeks since Pedram got in touch with the team. This enabled omre to hit the ground running and start developing their marketing strategy before the end of 2024.
I got in touch with 3Search after finding them online whilst looking for an agency to help give me some guidance on marketing hires and how I should structure my team. After the initial conversation with Michael, he suggested that we meet to discuss the structure in more detail and identify the talent we would need and in what order. It was a really useful exercise and helped reassure me which priority I need to make these hires in. Once we agreed we were looking to hire a CRM Manager role, Michael introduced me to Fabio, the specialist recruiter in this space who was knowledgeable about the candidate pool and skill set I needed. He was able to steer me to through a variety of options and define the role further. Following that, he shortlisted candidates quickly, ensuring that I was able to hire at pace which was important to me in this role. From meeting Michael to offering the candidate a role, the process took less than a month. I would recommend 3Search to other businesses looking to grow their marketing function with specialist skill set hires. I look forward to working with Michael and the team again in the future.
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