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Granting access to high-net-worth marketeers
In spring 2024, 3Search partnered with Oliver Bernard Private, an exclusive travel, private membership and property brand within the luxury, high-net-worth industry. As a scaling business they were looking to hire their first permanent marketeer to maximise growth.
It was incredibly important for the brand to find the right hire, so specialist recruiter, Victoria Stokes, gave them full access to the market. She worked closely with the Founders and Directors to identify and secure their ideal Head of Marketing.
The story of Oliver Bernard Private
Founded in 2019, Oliver Bernard Private was established to build a new, dynamic and energising approach to private membership, luxury property and travel. They are a small team, focussing on designing the lifestyle that’s meaningful to their members – whether abroad or at home.
In spring 2024, the business had reached a stage in their growth journey where they needed to engage marketing support to continue to scale. Brands within the high-net-worth space have a specific target audience, so it was crucial to find a marketeer with a track record of experience within the industry. Oliver Bernard’s leadership team chose to engage our specialist recruitment agency to gain access to the right talent pool.
Challenge: Accessing niche, specialist marketing talent
With a niche target audience, it was crucial for Oliver Bernard Private to source a Head of Marketing with a true understanding of the nuances and challenges of marketing to a luxury audience. Plus, as the first permanent marketing hire, the chosen candidate had to be willing to be hands-on in the role. They would need to support on the execution of marketing campaigns and have an agile approach to their remit.
Such requirements resulted in a complex talent search that was draining a lot of the Founders and Directors’ time. They needed to outsource the recruitment process to a trusted advisor. That’s where specialist recruiter, Victoria Stokes, stepped in.
Solution: Working as an extension of the business
Victoria is an established marketing recruiter in the luxury, high-net-worth space. Her experience in placing candidates in these businesses allowed her to make a real difference in this recruitment process.
First, she sat down with the Managing Director and Brand Consultant to gain a thorough understanding of the brief, and the skill set required. With this information, she was able to support the team in finalising the Head of Marketing job description.
From there, she conducted a thorough review of the talent in the high-net-worth space, market mapping available candidates within the criteria and salary bracket. This gave Oliver Bernard Private a full overview of available talent, resulting in two CV shortlists.
The recruitment process took place over the summer, with holidays on both sides elongating the process. Nevertheless, Victoria expertly navigated scheduling conflicts on both sides, maintaining momentum and engagement from candidates and the hiring team.
Result: Business growth through marketing leadership
Ultimately, after a three-stage interview process, Oliver Bernard Private made an offer to the strongest candidate, with our team handling the negotiations. This was a key hire for the business. With expansion plans this Autumm in full swing, it was imperative to have someone in place to maximise growth and drive the business forward, so we are delighted that the hire was ultimately made.
Oliver Bernard needed to recruit its first permanent senior marketing hire and Victoria came recommended through a mutual connection; after meeting with her and discussing our requirements we retained 3Search working closely with Victoria and subsequently found her expertise and overall service to be great. She supported us with early drafts of the job description and helped us understand what was achievable within the specific talent market we were looking in. She also kept the whole interview process on track and supported through the negotiation process at offer stage with our preferred candidate. We look forward to working with Victoria and 3Search again in the future!
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