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Freddie's Flowers
Freddie’s Flowers is a fast-growing direct-to-consumer flower delivery service. The company was first launched in the UK and when they started to grow into Germany, they reached out to 3Search for support in recruiting performance marketing talent.
Our work with Freddie's Flowers
We first began working with direct-to-consumer business, Freddie’s Flowers in 2020. Their Marketing Director, Oliver Delevingne, reached out to us for support in building out their performance marketing team in Germany. So far, we have supported the business on six hires...
- Head of Growth
- Senior Growth Marketing Manager
- Growth Marketing Manager (affiliates)
- Marketing Executive (German speaking)
- Digital Marketing Executive (German Speaking)
- Copywriter
Building a bespoke recruitment strategy
Performance marketing specialist recruiter, Jasmin Eastwood, worked closely with Oliver to draw up a priority hiring plan for this specific team build for Freddie’s Flowers. This included timescales and CV goals for each hire.
Having assessed the business’ needs, Jasmin and Oliver decided that the best plan was to work on the most senior hires first and worked downwards.
In order to ensure she was taking the right approach to these searches, Jasmin kept in touch with Oliver throughout the process. Organising weekly catchups to update Freddie’s Flowers on her progress and giving the opportunity for the business to update Jasmin on any development on their side. This allowed Jasmin to make sure that she was always taking the right approach to the recruitment process.
Headhunting performance talent
Jasmin took a targeted headhunt approach to this recruitment project, basing her searches on relevant businesses and agencies that she and Oliver had identified in the discovery session. To give the search wider reach and visibility, Jasmin also marketed the roles to relevant connections in her network and advertised them on a number of different channels.
For the roles that required a German-speaking candidate, Jasmin took a targeted approach and engaged with those who would be best suited to the role.
I worked with Jasmin at 3Search to hire a number of our first marketing hires at Freddie’s Flowers. She successfully placed our Head of Growth, Senior Growth Marketing Manager, Growth Marketing Manager and x 2 German-speaking hires to help with our growth into new markets. Jasmin is communicative, efficient and understanding of changes in direction(!). Most importantly, she is an all-round good egg.
Hear from our successful candidates...
Working with Jasmin was brilliant and she provided a huge amount of value throughout the interview process; from facilitating two-way feedback between rounds, being really responsive and always checking in with updates to keep me informed, to ensuring everything ran smoothly at the offer stage, and generally being a pleasure to chat to! Would highly recommend working with her.
Andy helped me massively with my job search. His communication was excellent and he steered me through the interview process smoothly. Highly recommend for any CRM-related roles.
Now...
It was a real privilege to support Freddie’s Flowers growth into this new market. We hope to continue working with the business to further support their marketing growth in the future.
We can do the same for you! Start your digital recruitment journey with us today, by uploading your vacancy.