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We first began working with direct-to-consumer business, Freddie’s Flowers in 2020. Their Marketing Director, Oliver Delevingne, reached out to us for support in building out their performance marketing team in Germany. So far, we have supported the business on six hires...
Performance marketing specialist recruiter, Jasmin Eastwood, worked closely with Oliver to draw up a priority hiring plan for this specific team build for Freddie’s Flowers. This included timescales and CV goals for each hire.
Having assessed the business’ needs, Jasmin and Oliver decided that the best plan was to work on the most senior hires first and worked downwards.
In order to ensure she was taking the right approach to these searches, Jasmin kept in touch with Oliver throughout the process. Organising weekly catchups to update Freddie’s Flowers on her progress and giving the opportunity for the business to update Jasmin on any development on their side. This allowed Jasmin to make sure that she was always taking the right approach to the recruitment process.
Jasmin took a targeted headhunt approach to this recruitment project, basing her searches on relevant businesses and agencies that she and Oliver had identified in the discovery session. To give the search wider reach and visibility, Jasmin also marketed the roles to relevant connections in her network and advertised them on a number of different channels.
For the roles that required a German-speaking candidate, Jasmin took a targeted approach and engaged with those who would be best suited to the role.
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