Senior Marketing Analyst Jobs

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As a Senior Marketing Analyst, you’ll be responsible for directing and implementing a business's sales, advertising, and general market placement strategies. A large part of the role is gathering and analysing numerical data covering demographics, consumer purchasing behaviour, and income. In addition, you’ll be identifying the SEO opportunities of support pages. You’ll also track key communications metrics, analytics, and SEO to determine a campaign's effectiveness.

You’ll contribute to evaluating digital client capabilities and collaborate with internal data teams to create something that enhances client performance. Additionally, you would collaborate with the sales and marketing teams to monitor and improve sizable digital marketing initiatives or determine whether your customers are prepared to implement a potent E-Commerce strategy.

At 3Search, we understand that the role of Senior Marketing Analyst involves creating detailed reports and presenting them to any brand managers within the company and the marketing, advertising, and sales teams. You’ll create automated weekly reports on SAS results, providing insight into the upcoming workload for the Senior Data Analyst.

Senior Marketing Analyst: What can you expect?

At 3Search, we know the considerable responsibility that a position like Senior Marketing Analyst entails for a company. So we've created a list of the essential qualifications and job duties for the position of senior marketing analyst to give you a brief insight into what to expect and to help you determine if it's the right fit for you.

Responsibilities of a Senior Marketing Analyst

Outlining the KPIs and metrics of the marketing department
Analysing marketing data to provide insights and recommendations to internal and external stakeholders
Design and develop reports to translate marketing activities to track B2B and B2C performance
Utilise data and analytics to influence business decisions with various targeted audiences
Monitor and review marketing activities to enhance future campaigns and strategies

Requirements of a Senior Marketing Analyst

Excellent quantitative and qualitative skills
Ability to analyse and interpret data to solve problems for businesses
Proven experience in defining KPIs backed up by data and analytics
An expert in data storytelling
Deep knowledge of digital marketing platforms including, Salesforce, Google Marketing Platform, CRMs and other forms of social media

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Senior Marketing Analyst: Salary Expectations

The average salary for a Senior Marketing Analyst across the UK:

London: £55,000 - £75,000

Greater Manchester: £50,000 - £65,000

Progression opportunities for a Senior Data Analyst

With the vast amount of managerial experience you’ve gained from your role as the Senior Marketing Analyst, you can use your skills across a range of different roles and in a range of different industries. We’ve gathered a selection of potential career progression opportunities with their corresponding salary expectations to help you understand them clearly. In addition, 3Search has compiled some possible routes for you to venture down and aid in your decision-making.

Marketing Manager

You can transition into other managerial positions, such as a Marketing Manager, with ease using the knowledge and experience you've obtained as a Senior Marketing Analyst. You'll be in charge of leading the marketing team to create excellent campaigns that put the target audience first, as well as promote client engagement.

Salary Expectation: £40,000 - £70,000

Marketing Director

With the skills and experience that you’ve gained as a Senior Marketing Analyst, you can transfer into a Marketing Director position with ease. Your skills can be adapted to the responsibilities associated with the role. You’ll be working to create advertising campaigns and developing budgets for marketing research to inform the organisation’s marketing strategies.

Looking for the latest Senior Marketing Analyst jobs?

We can assist. Our team of consultants has vast experience placing analytic talent within international organisations. At 3Search, we are your partners. We want to help you with opportunities to learn and grow. We adapt our recruitment processes to suit your career goals and individual needs. Speak to a team member now if you're interested in learning more about our procedure. You may also look through our recently posted Senior Marketing Analyst jobs below.