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PPC Manager Jobs
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PPC Managers
Managing success one click at a time
As a Pay-per-click Manager, we recognise how vital your credentials are to the growth of a brand's online presence. Whether you work in-house or for an agency, you will be responsible for planning, implementing and managing PPC campaigns across the broad spectrum of digital channels at your disposal. In addition, you will be expected to monitor and analyse data while staying on top of the current trends within your niche area. Your contributions will significantly support a business's growth in the ever-evolving digital world.
You are an analytical thinker with a keen eye for spotting data trends and opportunities to expand a brand's online visibility. In addition, you have excellent communication skills, allowing you to effectively manage a team of PPC Executives and collaborate with the broader team - typically a marketing team. As a PPC expert, you will also have been exposed to SEO and marketing whilst being familiar with HTML, XML and analytical tools, including Google Analytics.
We understand your role as a PPC Manager involves tracking the performance of your PPC campaigns and strategies. In addition, you play a crucial role in ensuring project budgets are sufficient to achieve the expected outcomes the business intends to achieve. You are well-versed in Search Engine Marketing (SEM) and know the best channels to target for specific campaigns. Finally, you support keyword research, content creation and the overall delivery of PPC outputs.
PPC Manager salary expectations: £45,000 - £60,000
Due to your experience in managing PPC outputs for a brand and exposure to SEO and marketing projects, your extensive credentials can transfer to other senior roles within the industry. You know how to construct, organise and deliver compelling campaigns and strategies that generate organisational results and growth. Explore the roles you can transfer your skills by discovering the professional and broader career opportunities below.
Progression and wider career opportunities
Head of SEO
With your experience in managing a PPC team with in-depth knowledge of SEO, you could seamlessly move into a Head of SEO position. As Head of SEO, you will be responsible for overseeing a brand's online performance. Additionally, you will develop and implement strategic SEO campaigns, ensuring all content deliveries, form web copy, landing pages, paid search copy, and more are optimised and achieving the desired outcomes. You will oversee an SEO department, ensuring the individuals within your team are working to deadlines and producing the highest standards of outputs.
Salary Expectations: £70,000 - £100,000
Head of PPC
As the Head of PPC, you will be responsible for a company's PPC department. Within this role, you will be accountable for ensuring the team of PPC Executives you oversee works to the best of their ability. You will support with creating, optimising and delivering PPC campaigns for organisations. Additionally, you will manage budgets and monitor the progression of strategies to ensure they are on track to achieve expected outcomes. Finally, you will produce reports on the campaigns you work on, using your findings to best position your future strategies - keeping the organisation's progression at the forefront.
Salary Expectations: £60,000 - £90,000
Head of Performance
With your exposure to managing a PPC team, your skills will perfectly lend themselves to a head of performance position. Your role as the Head of Performance will see you utilise your marketing knowledge to plan and create effective marketing campaigns and strategies for brands. Additionally, you will explore various methods to enhance a business's brand awareness and conversion rate. Ultimately, you will focus your campaigns and strategies on the business's desired goals and objectives.
Salary Expectations: £80,000 - £120,000
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