Marketing Executive job description

What does a Marketing Executive do?

A Marketing Executive plays a crucial role in any marketing team. Responsible for the development and execution of marketing collateral, these junior marketers help build brand awareness and customer relationships. Working closely with sales and marketing teams, this role has a great opportunity to work across a variety of skills, including PR, brand, website and social media.

Key responsibilities

Job opportunities will be different based on the industry, business and marketing team structure. Nevertheless, the typical responsibilities will include:

• Execute the marketing strategy: Support in the planning and execution of the marketing strategy. This includes marketing activity across events, web, social media, email, content creation and PR.
• Updating marketing collateral: Assist in updating online and offline marketing materials, including websites, presentations, brochures and thought leadership.
• Ensure brand consistency: Work closely with different areas of the business and third-party marketing agencies to ensure clear, cohesive branding.
• Distribute content: Decide on the right channels to distribute content. You might also have a focus on maintaining the CRM database.
• Social media management: Manage the business' social media accounts, responding to customers in the brand tone of voice. Depending on team structure and whether there's a dedicated Social Media Manager, Marketing Executives may be responsible for the social media strategy.
• Reporting: Collect, analyse and report on the success of marketing campaigns, activities and channels.
• Support on marketing activity: Provide broader administrative support where needed.

Skills and requirements

Depending on the company's goals, the ideal candidate might have a stronger focus on a specific skill set, e.g. social media management. Ultimately, when searching for a Marketing Executive to join your team, you should look for the following skills:

• Experience, exposure or interest in marketing
• Passion for the industry
• Excellent writing and communication skills
• Highly-organised, with a keen eye for detail
• Experience with marketing tools, such as Canva
• Able to work as part of a team and independently on projects
• The ability to work in a fast-paced environment and react quickly to changes in the market
• Ambition to learn, grow and build on existing skills