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At 3Search, we understand that CRM Managers are a highly sought-after role within businesses and across all sectors. Responsible for implementing and advancing CRM strategies, plans, and systems within a business. Your expertise in customer relationship management helps drive customer insights, building a strong rapport between the brand and your customers. Within this CRM Manager job, you will help manage the customer journey and focus on how a brand engages with its customers through experience, data, and creativity.
Take your CRM Manager career to the next level
You are an individual who takes immense pride in your professional performance and the brand your business has created. As a critical thinker, you have experience managing and conducting market research and applying that knowledge to future customer-targeted campaigns. Your experience with customer feedback allows you to deliver successful marketing campaigns and strategies. In addition, you’ll demonstrate your excellent time management skills, meaning projects and assignments are completed to a high quality and meet the required deadlines.
We recognise that much of your role as a CRM Manager involves working with CRM systems such as Salesforce, Hubspot, and Marketo. Additionally, you’ll be involved in managing customer relationship management teams and coordinating with sales and marketing teams, ensuring a good relationship between the business and the customer. You’ll be managing and reporting on ROI and KPIs, ensuring that the marketing campaigns and strategies are on course and meeting the expected outcomes.
CRM Managers: What can you expect?
For the role of CRM Managers, we have crafted a list of the potential responsibilities and requirements employers are looking for in their candidates. Take a read-through to discover more about the daily running of the role.
Responsibilities of a CRM Manager
- Increase customer and client loyalty by developing and implementing effective CRM strategies
- Identify new markets and customers to target based on the information of the customer accessible within the database
- Analyse existing information to enhance sales and better the customer journey
- Discover and implement more cost-effective ways to communicate with clients that efficiently solve their problems
- Work closely with different departments of a business and divide the customer database to help personalise and target each demographic better
Requirements of a CRM Manager
- Excellent communication skills, both written and verbal
- Proven experience in utilising a CRM to achieve the required results for a business
- Ability to deliver excellent customer service
- Strong time management and teamwork skills
- Solid experience and an understanding of how to manage a CRM database
CRM Manager: Salary Expectations:
The average salary for a CRM Manager across the UK:
London: £45,000 - £65,000
Greater Manchester: £40,000 - £55,000
Progression opportunities for CRM Managers
With the skills you gained as a CRM Manager, you can consider what career opportunities or progression are available to you. For example, effective time management and problem-solving. These skills and experience can open many career progression opportunities from director to executive-level roles within the marketing industry. 3Search has gathered some potential career routes for you to venture down and aid in your decision-making; your next job is waiting.
Head of CRM
With your experience as a CRM Manager, you could see yourself transitioning into a senior role, such as the Head of CRM. Here you’ll manage the business’s income generation strategy, maximising consumer retention and finding ways to acquire new consumers. In addition, you will enable the company to achieve its consumer base targets and, ultimately, its financial goals.
Salary Expectation: £80,000 - £120,000
CRM Director
Your experience at a managerial level fits perfectly in a directorial-level position. As a CRM Director, you are a creative thinker who goes above and beyond to maintain a positive image for the brand. You are constantly looking at ways to improve and evolve the business through reviewing customer feedback and using your knowledge and data-driven analytics to drive the best results for your business.
Salary Expectation: £120,000 - £200,000
Looking for your next CRM Manager job?
We can help. Our team are experts in their field and has extensive expertise in placing CRM Manager talent into international organisations. At 3Search, we are your partners. We want to help you with opportunities to learn and grow. We adapt our recruitment processes to suit your career goals and individual needs; view our CRM Manager jobs below.
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