SEO Manager job description

What does an SEO Manager do?

A Search Engine Optimisation (SEO) Manager is responsible for organically driving a brand's online presence. Part of the digital marketing team, they play a key role in ensuring a company can be found online. They create targeted keyword and SEO strategies that help brands reach their target audiences on search engines.

Key responsibilities

Although the job description will change based on industry and business objectives, the main responsibilities include:

• Create the SEO strategy: Develop and implement the organic search strategy across search engines and social media platforms. Collaborate with the wider marketing and communications team to ensure a cohesive marketing strategy that supports business objectives.
• Monitor trends and changes: Stay updated with the latest changes in search engine algorithms and adapt strategies accordingly.
• Keyword and competitor research: Use SEO tools to conduct keyword research, monitor competitors and identify content gaps.
• Technical SEO: Work with the user experience and website teams to improve technical foundations of the website.
• Content creation: Work closely with internal and external Copywriters and Content Managers to create high-quality website content.
• Increase brand awareness: Identify PR opportunities to increase brand awareness and secure backlinks.
• Reporting on performance: Run monthly reports on the success of SEO campaigns. The SEO Marketing Manager will use this data to communicate with key stakeholders and adjust SEO campaigns.
• Manage agency relationships: Collaborate with third-party agencies to achieve goals. This can include content, website, performance marketing and SEO agencies.

Skills and requirements

When hiring an SEO Manager, you should look for the following experiences and skill sets:

• Experience working in an SEO, content, or communications role, with a strong understanding of content marketing
• Proven experience executing and leading strategies for search engine optimisation
• Passionate about SEO staying up to date with the evolving world of organic search
• Hands-on experience with CMS and SEO tools, such as WordPress, SEMRush or Ahrefs
• Experience pitching stories to journalists
• The ability to analyse large amounts of data to make informed decisions
• Great time management skills, with the ability to manage multiple projects
• Excellent communication skills, with the ability to work across teams