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SEO Executive job description
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This page details key information about the SEO Marketing Executive job title. Continue reading to learn all about the responsibilities, salary information and how to approach recruitment.
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What does a SEO Executive do?
Usually reporting into an SEO Manager, the Search Engine Optimisation (SEO) Executive is responsible for growing organic website traffic by executing the SEO strategy. They will support on all search engine marketing activity, including keyword research, link building and technical audits.
Key responsibilities
The job description can look different based on a number of factors, including industry, team structure and business objectives. However, the core responsibilities tend to stay the same. Below is what the average day looks like for a Search Engine Optimisation Executive:
- Update landing pages: Support the content team on the execution of the content strategy, optimising copy with SEO best practice in mind.
- Write and update metas: Write meta descriptions and titles that will boost the click-through rate of web pages. Track their performance and update where necessary.
- Link building: Ensure the website is linking correctly both internally and externally. Work with the PR team to ensure that external content is relevant and trustworthy.
- Keyword research: Conduct detailed keyword research using a variety of SEO tools.
- Monitor competitors: Assist with content gap analysis to identify potential threats and opportunities.
- Track website analytics: Use Google Analytics to monitor, report on and analyse website performance, feeding back to key stakeholders.
- Support technical audits: Support on technical audits, implementing required updates.
- Stay up to date with trends and changes: Keep up to date with the latest trends and developments in search engine algorithms.
Skills and requirements
When hiring for an SEO Executive, the ideal candidate will have the following skills and experiences:
- Previous experience in a digital marketing, content or SEO job
- Understanding of SEO tools (such as SEMRush, Screaming Frog or Ahrefs), content management systems (CMS) and Google Analytics
- Highly organised, with the ability to adapt quickly and work to deadlines
- Excellent written and verbal communications skills
- Passion for the SEO industry
Average salary
Pay brackets can vary for a number of reasons, including industry, business size and location. To learn more about salaries, download our full guide below.
Career opportunities
With enough experience in the role, they might choose to progress their careers as one of the following job titles.
SEO Manager
Having developed their skills and knowledge of SEO as an Exec, candidates can progress to the SEO Manager role. In this capacity, they will take responsibility of the strategy and leading a team of content and SEO specialists. This is a great role to gain leadership experience in.
Head of SEO
With enough experience as a Manager, SEO specialists can progress to the Head of job title. In this role, they are responsible for leading the development and execution of all SEO campaigns. For this senior position, it's important for candidates to have leadership experience.
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