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PR Manager job description
Growing your communicaitons team? Keep reading for more information on the PR Manager job!
This page details everything you need to know about the Public Relations Manager job title. From the main responsibilities through to how to approach communications and PR recruitment.
Looking for more advice? Get in touch with our expert recruiters for a no-strings-attached chat.
What does a PR Manager do?
A Public Relations (PR) Manager is responsible for monitoring and delivering a brand's messaging across various channels. This strategic, hands-on role assists with the delivery of all PR work, including interviews and press releases.
Key responsibilities
The role's responsibilities can vary in different businesses. However, the core duties include:
- Manage the brand image: Oversee and drive the public image of the brand.
- Lead PR campaigns: Create impactful campaigns to promote brand awareness and position the business as a leader in the industry.
- Clear messaging: Work closely with the Head of PR/Communications, in-house teams and agencies to ensure consistent messaging.
- Monitor brand perception: Stay on top of brand perception in the market and identify opportunities for media coverage.
- Media coverage: Create digital and traditional media coverage across a variety of platforms, including social media and press conferences to target specific audiences.
- Execute campaigns: The PR Manager will support with writing speeches, articles and liaise with journalists.
Skills and requirements
The average PR Manager should have the following skills:
- 5+ years of work experience in a journalism, public relations or communications role
- Excellent writing, editing and communication skills, with a strong attention to detail
- Experience in building and leveraging journalist relationships
- A keen interest in the industry and an understanding of the role that PR plays
- Demonstrated experience of delivering media strategies through in-house capabilities and PR agency support
PR Manager salary expectations
Pay brackets vary depending on the location of the role and experience you're searching for. The average PR Manager salary in the UK is:
- London: £50,000 - £70,000
- Manchester: £40,000 - £60,000
When to hire a Public Relations Manager?
Businesses often look to hire a PR Manager when they need to increase PR activity. This might mean that they're engaging a public relations officer for the first time or bringing agency support in-house.
It's important to recognise that the PR Manager shouldn't be your first comms hire. They shouldn't sit within the marketing team, as a Marketing Director will not have enough experience to support this role effectively.
We recommend that they report into a Head of Communications/Communications Director. At this level, a communications structure is key to a successful hire.
How to hire a PR Manager?
Businesses can choose to engage a PR Manager permanently or on a contractual basis. The right option for you will depend on why you're hiring for the role.
Our team is formed of both permanent and contract recruiters. There's a specialist ready to support your talent search, no matter the requirements! To find out more, request a callback.
Contract
Hiring a contractor is a great option for project-based work. For instance, if you're launching a seasonal campaign, a PR Manager could support the work on a 3-6 month contract.
As experienced professionals, contractors are able to jump in and support your communications team immediately. Without lengthy onboarding processes, contractors are a great option when you need quick PR support.
Permanent
A permanent hire is key to bringing the public relations skill set in-house. Initially, businesses might choose to engage an agency for public relations support. However, when the time is right to embed PR into the team, you need to hire a permanent PR Manager.
Head of Communications
With enough experience in the PR and communications sector, PR Managers can pursue the Head of Comms job title. In this role, they will be responsible for planning and overseeing a company's communications strategy. This is the perfect opportunity to gain leadership experience.
Communications Director
The Comms Director role is a great senior opportunity for those in the sector. In this role, candidates will work closely with the C-suite across both internal and external communications strategies.
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