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PPC Manager job description
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This page details key information about the PPC Marketing Manager job title. Keep reading to learn the core responsibilities, salary information and how to approach recruitment.
For more advice get in touch with our specialist recruiters for a no-strings-attached chat.
What does a PPC Manager do?
Part of the digital marketing or performance marketing team, PPC Managers develop and execute pay-per-click advertising strategies. By creating best in class campaigns, they drive new customer acquisition and revenue growth.
Key responsibilities
Although the job description will vary based on the business type and marketing strategy, the average day includes:
- Development and execution of campaigns: Manage, optimise and report on the performance of PPC campaigns.
- Keyword research: Ensure high quality scores and ad ranks by researching search terms and ad creative.
- Refine campaigns through analysis: Adopt a test and learn approach. Track campaign performance, editing ad copy and creative where necessary.
- Budget management: Monitor budgets to ensure campaigns do not overspend and meet performance targets.
- Post-campaign performance analysis: Report on the return on ad spend (ROAS) and/or conversion rates of ad campaigns.
- Keep up to date with the sector: Stay on top of industry trends and developments in technology, such as artificial intelligence.
Skills and requirements
When hiring for a PPC Manager, you should look for the following skills and experience:
- Experience in a digital marketing role, ideally having managed ad budgets
- Experience using tools, such as Google Analytics and Adobe Analytics
- Experience using PPC platforms, such as Google Ads
- The ability to project manage and prioritise workload
- Excellent communication skills, with experience managing internal and external stakeholders
- Data-oriented, with a focus on improving results
- Ability to work in fast-paced, evolving environment
Average salary
Pay varies depending on the industry, business size and experience of the candidate. For more information, download our performance marketing salary guide below.
When should you hire a PPC Manager?
The PPC Manager is an important hire when you're looking to grow a customer base for the first time. Once you've hired a Head of Performance, the role is a key addition to the team. They're usually an early hire, as once the product or service is launched, you'll want to hit the ground running with customer acquisition.
However, the role can also add significant value in established businesses. For instance, if you're launching into a new market, you can grow brand awareness through paid search ads.
How to hire into your digital marketing team
Employers have two main options for recruiting a PPC Manager: permanent and contract. The right solution depends on your current team structure and marketing goals.
Learn more about each option below, or get in touch with the team for tailored advice.
Permanent
Hiring permanently allows you to embed the PPC Manager role into your team. This allows them to truly understand your business and how to optimise campaigns to achieve the best results.
Contract
Contract PPC Managers tend to be in high-demand over seasonal, peak periods of trading, such as Christmas. At this point in the year, your performance marketing team will be working across a number of projects. Extra resource can help alleviate pressure on your permanent team and ensure you meet your marketing goals.
SEO Manager
With your knowledge of search engine optimisation (SEO), you might consider a career move into an SEO Specialist role. In this role, you will optimise websites to improve rankings on the search engine results page (SERPs). Your goal will largely stay the same, acquiring new customers organically, rather than through ad placements.
Head of PPC
If advertising is still your priority, you can progress to the Head of job title. As the Head of PPC, you will be responsible for managing a team of professionals. Within this role, you will ensure the team works to the best of their ability, supporting their development and progression.
You will support with creating, optimising and delivering PPC campaigns. Additionally, you will manage budgets and monitor the progression of strategies. You will also produce reports on the campaigns your team works on, using your findings to influence future strategies.
Head of Performance
With your exposure to managing a PPC team, your skills will perfectly lend themselves to a Head of Performance role. In this role, you will utilise your digital marketing knowledge to plan and create effective campaigns and strategies. Additionally, you will explore new channels to enhance brand awareness and conversion rates.
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FAQs
What does PPC mean?
PPC stands for pay-per-click, a type of advertising where you pay a set amount for every click you receive on your ad. These campaigns can feature on search engines, social media, websites or marketplaces, such as Amazon.
What is PPC management?
PPC management is the management of a business' advertising budgets. The PPC Manager is responsible for making recommendations to ensure that ads are performing how they should be.
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