H habanero management social
0203 816 0873
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SEO Analyst

Salary: Competitive

Role Summary:

We are looking for an experienced SEO Analyst to help accelerate organic business growth by identifying patterns and opportunities in SEO data, in a bid to improve rankings, drive quality traffic, increase conversion rates per key phrase and enhance site health.

Experienced in SEO principles, your meticulous mind will be comfortable and excited about analysing large SEO data sets to support initiatives and goals and ultimately tell a data-led story.

Key Role Requirements:

  • Providing continuous assessment and potential improvement of organic/direct/referral traffic performance to teams across the organisation by:
  • Processing raw web and SEO data points with science-backed analysis to better understand trends and gaps, to which you will draw insight into traffic, visibility, backlinks and KPI metrics, clearly presenting your recommendations in a meaningful and actionable manner
  • Keyword research (discovery/expansion), search trends (by SERPs, volume, location, user intent, seasonality), content trends (different page types and assets) and competitor analysis to identify opportunities for uplift as well as in new business potential
  • Monitoring weekly and monthly keyword rankings and traffic and clearly reporting on influencing factors
  • Confidently forecasting future projections as well as post-measuring the success of implemented SEO recommendations and campaigns using web analytics and SEO management tools
  • Making on-page optimisation recommendations for a variety of content types including web articles and landing pages, infographics, video and mobile devices according to SEO principles
  • Highlight contextual linking opportunities to ensure PageRank is evenly distributed in /Travel and site-wide
  • Assessing the /Travel backlink profile and segmenting findings
  • Automating SEO analysis and tasks where feasible, via tools and/or spreadsheets
  • Making recommendations for content development in coordination with SEO goals
  • Prioritising recommendations based on ROI to help meet business goals, not to tick SEO boxes
  • Surfacing any issues impacting projects/BAU to Head of SEO & Content in a timely manner
  • Keeping pace with new SEO techniques as well as search engine, social media and digital marketing industry updates and developments, with knowledge on their impact on SEO
  • Prepare learnings and contribute to SEO & Content team meetings, as well as wider team and stakeholder meetings where required
  • Work collaboratively within the Performance Marketing team as well as other business units including Trading, Technology and Audience & Insight departments

Key Skills and Experience:

  • Proven experience in analysing big data sets across organic web traffic and many points of SEO data (organic visitor behaviour, search volume trends, keyword tracking, competitor analysis, backlink profiles, site health analysis)
  • Confident using web analytics tools (Adobe Analytics, desirable) and SEO tools
  • Advanced user of Excel and/or Google Sheets (Charting, Pivot Tables, Advanced Formulas and Filters)
  • Understanding of SEO best practice, web server codes, algorithms and the process of search engine spidering, crawling and indexing.
  • Knowledge of HTML and CSS
  • Proposing SEO recommendations at scale based on quantified justification to drive traffic uplift
  • A track record of achieving and measuring commercial KPIs (e.g. qualifying traffic and lead-generation)
  • Confident with thorough keyword research and monitoring keyword performance
  • Excellent ability to clearly and effectively explain complex SEO issues and problem-solve

Useful Additional Skills:

  • Previous experience working for a publishing house or large website would be beneficial, with Travel industry experience desirable
  • Working knowledge of Javascript


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