senior retention manager

Senior Retention Manager

6 month contract (potential to become permanent)

Food and beverage/ecom

Inside IR35- flex on day rate

Hybrid, 2 days p/w C.London

The Company:

This is a super exciting opportunity to work for a well-known e-commerce business with over 60 million active users, seeking a strategic and creative Senior Retention Manager. You will help build and execute a best-in-class CRM strategy and manage the voucher strategy planning and delivery across both short-term and longer-term campaigns.

The ideal candidate will thrive on working omnichannel with a customer-first mindset, and the ability to define strategy and drive implementation. A proven track record of delivering commercial growth through CRM and personalisation strategies is a must.

The CRM Specialist will:

• Drive uptake of our loyalty scheme through best in class CRM
• Manage end to end delivery of monthly vouchering campaigns and trade driving initiatives, tracking and reporting against key KPIs
• Manage a budget of £10m+ spanning multiple verticals
• Create, own and drive Marketing vouchering strategy, planning & execution
• Be comfortable managing a large customer data set, with proven experience in building recommendations for new approaches and Test & Learn.
• Manage 1x Direct report

Requirements:

• 4+ years digital marketing experience, gained in a CRM centric space from either client/agency side
• 2-4 years experience operating at a CRM Manager level, managing at least 1 direct report
• Experience of working within Braze, SFMC or similar ESPs
• Solid understanding of data management, analysis and reporting, at a campaign, customer and commercial level
• Experience planning multi channel marketing at a campaign and programme level

Equal Opportunities:

We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all choices are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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