Senior Digital Marketing Manager

3Search are delighted to be working with an international, British retail technology manufacturer with a presence across the UK, Europe and USA. that is continuing to scale and grow. The global company sell their award-winning products both directly and via re-sellers across more than 50 countries he company has undergone an exciting digital transformation programme recently, rolling out a new e-commerce platform with further plans to expand. As part of this ongoing transformation and continued investment into digital marketing, they are keen to hire an entrepreneurial, ambitious digital marketing native to push and develop their digital marketing strategy and activity across B2B, D2C and B2C through content, Social, SEO and PPC across global markets. 

This is a brand new role which will report directly into the MD and as the Senior Digital Marketing Manager you will take full ownership of all digital and e-commerce activities, managing and re-shaping the Digital Marketing team and working through all digital channels. You will be responsible for building and implementing a broad, strategic digital vision for the company. 

 This role is an opportunity to play a key role in the digital transformation and become a crucial part of the business going forward. You will be leading and building your own digital marketing team, whilst working closely with the Marketing Manager who will lead traditional marketing communications and trade marketing activities.

Responsibilities:

• Creating and implementing a Digital Marketing and e-commerce strategy and vision- building on what they already do
• Implementation, management, and analysis of Google/Bing search, Ads, PPC, SEO, Keywords etc. for specific product ranges 
• Working in conjunction with the Head of Amazon (E-Commerce) across target markets
• Responsible for the design, performance, and continuous improvement of all digital / web public platforms and assets (including the websites) to reach a wider audience and establish an ever-increasing online presence
• Perform market research, strategize with other internal marketing professionals and create content to aid in the success of marketing campaigns
• Plan and oversee the execution of all web, SEO, database marketing, email, social media, and display advertising campaigns
• Build B2B, B2C and D2C e-commerce strategies in selected countries
• Improve SEO, PPC, Google ads and other e-commerce methodologies to improve reach and exposure
• In conjunction with the Marketing Manager, oversee, and take responsibility for implementing and managing data management, CRM and reporting strategies with the team and business leaders
• Create marketing KPIs and provide monthly reporting to senior management to track progress 
• Measuring, analysing and reporting marketing campaign results

Requirements/Skills:

• At least 5 years of digital marketing experience at senior level, ideally from a retail manufacturing/hard product background (as opposed to service industries)
• Strong commercial awareness 
• A strong track record in both B2B, B2C and D2C, from an e-commerce background
• Demonstrable ability to build, lead and manage teams within a fast-growing business
• Experience with Google Analytics, Google Tag Manager, conversation optimisation, SEO, PPC, Google AdWords, Bing, etc
• Professional experience working with Social Media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
• Experience of automation tools is a plus (e.g. Hubspot, Marketo, etc.)
• Entrepreneurial flair- someone who enjoys taking on responsibility, shows strong initiative, and isn’t afraid of challenging the status quo
• A passion for innovation, someone who is looking to constantly improve and wants to bring new ideas
• Creativity, strong brand vision and entrepreneurial flair with a hands on approach. 
• A ‘hands on’ approach, someone is can both create strategy and dive into implementation

There is strong career progression opportunity and the culture is one of diversity and meritocracy; this role will put you on the path to 'Head of Digital.' 

Benefits include:

• Fun, collaborative office with monthly socials, Summer and Christmas parties 
• Cash Healthcare plan
• 25 days holiday + option to buy more
• Staff discounts and free parking 
• Company Pension scheme 

The office is located in North West London with lots of free parking or 10 minute walk to the tube (jubilee line).

Please apply now if you're interested!