Senior CRM Manager

Senior CRM Manager

• Salary Range: £65,000 - £70,000
• Location: London, Mansion House
• Industry: Financial Services

Company Statement:

Our client is a leading name in SME finance, transforming the industry with cutting-edge technology and a commitment to fast, hassle-free funding solutions. They are on a mission to support small businesses by providing swift access to competitive finance, significantly impacting the economy. Focusing on innovation and exceptional customer service, they offer a dynamic and supportive environment where employees can thrive and make a difference.

Role Overview and Features:

The Senior CRM Manager will spearhead developing and managing the strategy for CRM within the business. This role involves driving applications, optimizing customer messaging, and collaborating with stakeholders to enhance contact strategies. You’ll lead projects from concept to delivery, leveraging data insights to improve customer experience and contribute to the growth of these key products. You will also have one direct report (Senior CRM Executive).

Essential Skills:

• Proven experience in email marketing and CRM management, with hands-on knowledge of ESPs or CDPs.
• Strong analytical skills with the ability to measure campaign results and propose optimisations.
• Proficiency in HTML and understanding of CRM campaign data requirements.
• Ability to create engaging customer messaging and develop effective CRM strategies.
• Interest in SME business finance and the ability to connect with sector-specific products.

Benefits:

• Private Medical Insurance, Dental Insurance, and access to free online therapy sessions.
• Discounts on fitness memberships, electric cars, and more through Wellhub.
• Dedicated annual learning allowance and full access to an internal learning platform.
• Support for reproductive health and financial planning through exclusive partnerships.
• Award-winning parental leave policies and additional leave for fertility treatments and parental bereavement.