Senior CRM Executive

Senior CRM Executive

• Salary Range: £40,000 - £46,000
• Location: London, Mansion House
• Industry: Financial Services

Company Statement:

Our client is a leading name in SME finance, transforming the industry with cutting-edge technology and a commitment to fast, hassle-free funding solutions. They are on a mission to support small businesses by providing swift access to competitive finance, significantly impacting the economy. Focusing on innovation and exceptional customer service, they offer a dynamic and supportive environment where employees can thrive and make a difference.

Role Overview and Features:

• The Senior CRM Executive will be in charge of leading the development and build of CRM projects and communications to support a range of lifecycle stages of products. Working alongside the CRM, analytics and data partners, you will define the audience segmentation, contact strategies manual and automated campaigns.

Essential Skills:

• Proven experience in email marketing and CRM management, with hands-on knowledge of ESPs or CDPs.
• Strong analytical skills with the ability to measure campaign results and propose optimisations.
• Proficiency in HTML and understanding of CRM campaign data requirements.
• Ability to create engaging customer messaging and develop effective CRM strategies.
• Interest in SME business finance and the ability to connect with sector-specific products.

Benefits:

• Private Medical Insurance, Dental Insurance, and access to free online therapy sessions.
• Discounts on fitness memberships, electric cars, and more through Wellhub.
• Dedicated annual learning allowance and full access to an internal learning platform.
• Support for reproductive health and financial planning through exclusive partnerships.
• Award-winning parental leave policies and additional leave for fertility treatments and parental bereavement.