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Senior Campaigns Manager
68812
Posted: 17/04/2024
- £0.00 to £0.00
- Greater London
- Permanent
Senior Campaigns Manager (Digital)
£60,000 - £70,000 p
London (hybrid working, 2 days per week in the office)
3Search are delighted to be working with a national B2C organisation in the sustainability space who are supporting the UK's drive towards Net Zero. This Senior Campaigns Manager role is a key part of delivering this message through digital campaigns to audiences nationwide.
Sitting within the marketing team, this role will lead the implementation of the department's strategy across all digital channels including social media and programmatic. There will be an opportunity to work on ATL channels but the focus is digital. You'll work on big budget campaigns drawing on a range of digital data and audience insights to drive campaign effectiveness. You'll have 3 direct reports and support the Head of Campaigns & Digital in developing an ongoing digital strategy that drives behaviour change. This is a strategic and fluid role which will see you work cross-functionally with various internal and external stakeholders.
Key Responsibilities:
- Line management of 3 direct reports
- Supporting the Head of Campaigns and Digital in developing long and short-term strategic plans for digital and integrated campaigns
- Overseeing Campaign Managers and agencies in the day-to-day delivery of behaviour change campaigns. This will include strategic objectives, appraising digital media and targeting strategies, creative development and production
- Supporting the Head of Campaigns and Digital and the senior leadership team with annual planning, budget setting and target setting.
- Be a key relationship holder with partner agencies, including having a close view on budget management, reviewing strategies, and content development and production
- Leading on the development of an annual test and learn framework for digital campaign activity, including emerging technologies (e.g. Generative AI) and implementation of these into our production processes
- Developing and delivering a joined up owned channel strategy (across social media, community management, and with consideration of website and organic search), with support from the wider Campaigns and Digital team
Key Skills
- An excellent understanding of digital strategy, digital marketing best practices and the key considerations, inputs and processes
- Knows what great creative looks like and has strong experience in overseeing the end-to-end production of creative campaigns with agencies
- A passion for integrated and cohesive campaign planning. You will be the go-to expert for digital but will also need to bring your viewpoint to campaigns covering ATL too
- An accomplished people manager and mentor to team members
Desirable
- Experience working with behaviour change campaigns, and an understanding of and appreciation for behaviour change strategies
- An independent, proactive, problem solver with experience in managing a brand or organisation’s content marketing, across digital channels
Benefits include:
- Competitive pension scheme
- 25 days annual leave (plus bank holidays) + Christmas closure
- Gym memberships
- Private medical insurance
- Annual health check
- Annual eye test
- Season ticket loan
- 5 annual volunteer days
- Option to buy additional annual leave
- Option to take out a personal loan
- Cycle to work scheme
- Free standard breakfast and healthy snacks provided in the office
- An in-house wellbeing programme
This organisation take their role as an employer really seriously and strive hard to make it a great place to work for people. Their flexible working policies are excellent as are their wellbeing programmes. They also have a very strong Diversity policy and practice.
Please apply now to this fantastic opportunity.
Victoria Stokes
Manager
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