Product Marketing Manager

Product Marketing Manager

B2C FinTech

London (hybrid)

Up to £75,000

We’re partnered with a scaling consumer FinTech business currently undergoing exciting changes. They’re looking to invest in their marketing department to help support with this next stage of their journey.

The Product Marketing Manager will:

• Conduct comprehensive market research to get under the skin of customer needs and the competitive landscape across the European market. You will use this data to craft detailed customer personas and map product positioning and messaging.
• Be responsible for developing and delivering go-to-market plans for all new product launches or updates, working cross-functionally to deliver best in class marketing activities that align with business goals.
• Define compelling messaging across all channels to effectively communicate the product value proposition.

Required skills and experience:

• Proven track record of taking consumer products to market, with robust GTM systems and methodology.
• Excellent planner and communicator.
• Background in early stage start-ups.