Product-Led Growth Marketing Manager

I am working with a rapidly growing SaaS startup in London who are hiring for a Growth Manager, with a Product-led focus. They have secured £35 million in seed round and are backed by top tier investors. Their growth is exceptional, having already bought 8 businesses in the last 18 months and much more exciting things in the pipeline over the next 2-3 years!

This is a pivotal role for the team - you will be joining as their 4th marketing hire and your key focus is to drive growth through exceptional product experiences. A track record in successful product-led environments is a must!

Key Objectives/Responsibilities:

• Increase User Acquisition Rates - Create PLG strategies that will attract users through product experiences.
• Drive User Retention - Implement programs that will improve retention rates by ensuring users continue to find value in the product.
• Organic Growth - Encourage user driven referrals and word of mouth sign-ups
• Optimise onboarding processes to ensure seamless user activation and adoption.
• Work collaboratively with Product, Customer Success and Sales teams to ensure unified PLG objectives.
• Develop educational content and in-app resources/tutorials that highlight the products value.
• Build and engage with user communities to promote knowledge sharing and support.
• Carry out A/B tests and other experiments to optimise onboarding processes and user experience.
• Analyse user behaviour, identifying drop-off points in the user journey and use the data to make improvements.

Ideal Experience:

• 4+ years experience working in demand generation or growth marketing with a strong focus on product-led growth
• Previous experience working in Tech/SaaS
• Open to relevant product-led experience in DTC 
• Skilled in In-App tools and Analytics platforms such as Hotjar, Mixpanel etc.
• Analytically minded and data driven
• Skilled in designing user journeys and onboarding experiences for self-serve products
• Entrepreneurial and thrives in a fast-paced, ever-changing start-up environment 

Benefits:

• 25 days annual level 
• Opportunity to work remotely 
• £1,500 allowance for equipment 
• Fast-track career progression in a scaling business

Apply now or send your CV directly to laura@3search.co.uk