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Paid Social Manager
68599
Posted: 17/04/2024
- £60,000.00 to £80,000.00
- Greater London
- Permanent
Paid Social Lead
Vegan DTC Subscription Brand
£65,000-£80,000 + package
London Hybrid
We are currently working with an award-winning vegan DTC brand, dedicated to reshaping the industry through inclusivity, sustainability and innovation.
You can find the brand in 7 countries across Europe and distributed in over 7,500 doors, with millions of subscribers served. As the brand continues to grow globally, they are searching for a talented and strategic Paid Social Lead.
Key Responsibilities:
- Set the Paid Social strategy and implement ideal account & campaign structures
- Optimize creative and tactics for a full funnel approach on Meta & Tiktok
- Be a confident creative manager and steer our Paid Social creative strategy to ensure a high baseline of consistent performance
- Leading the Performance Marketing Creative Strategist and external agency partners to steer creative excellence
- Ensure precise event tracking for Paid Social channels, troubleshooting conversion tracking and cAPI issues
- Run always on brand lift & conversion lift studies to ensure sufficient budget allocation to Paid Social
- Implement an always on creative A/B testing roadmap to increase organisational know-how on high performing creatives
- Design and implement landing pages that are optimized for Paid Social conversions
- Stay at the forefront of creative trends and incorporate rising trends quickly
Ideal Experience
- Experience with Paid Media strategy and execution preferably
- in the Beauty or Consumer goods or Entertainment industries
- Experience working with greater than $5M/year marketing budgets
- Solid understanding of Meta & Tiktok algorithms
- High level of experience with and passion for Paid Social creative strategy, from ideation to execution and reporting
- Background in paid social marketing for ecommerce, direct to consumer, or subscription based businesses
- Proficient on the DTC marketing funnel with the ability to prove Paid Social’s impact on other channels
- Advanced analytical skills with the ability to interpret and translate data into action
- Experience working with MMMs
If you are interested in applying for this role please contact Jasmin@3Search.co.uk for more information.
Jasmin Eastwood
Manager
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