Marketing Manager

We are working on an exclusive basis with a forward-thinking and innovative business. We are seeking a B2C Marketing Manager to take ownership of strategic marketing initiatives that will drive brand awareness, lead generation, and engagement within the industry. This is a key role for a marketing professional who thrives in a fast-paced, dynamic environment and wants to make a tangible impact.
  
Salary is dependent on experience.
  
The Role
This is an exciting opportunity for a skilled B2C Marketing Manager to play a pivotal role in shaping and executing marketing strategies. You will be responsible for designing and implementing high-impact marketing campaigns across multiple channels, working closely with sales and leadership teams to align marketing efforts with business objectives.
  
Key Responsibilities

• Develop and execute comprehensive B2C marketing strategies to drive lead generation, customer acquisition, and brand positioning.
• Oversee multi-channel marketing campaigns, including digital, content, email, social media, events, and performance marketing.
• Collaborate with sales and product teams to create aligned marketing-sales funnels that optimize conversion rates.
• Manage and enhance SEO, SEM, and paid advertising initiatives to drive inbound leads.
• Develop compelling content strategies, including whitepapers, case studies, blogs, and thought leadership pieces.
• Analyse market trends, competitor activity, and customer insights to inform marketing strategies.
• Utilize data analytics and KPIs to measure campaign success, optimize marketing performance, and report on ROI.
• Identify partnership and co-marketing opportunities with industry influencers and organizations.
• Plan and oversee participation in trade shows, webinars, and industry events to drive engagement.
• Manage marketing budgets efficiently to maximize ROI.

  
What You Bring

• 3+ years of B2C marketing experience.
• Proven track record of developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools.
• Utilise AI within marketing.
• Exceptional writing, storytelling, and content marketing skills.
• Strong analytical mindset with experience in tracking marketing performance metrics.
• Ability to work in a fast-paced, dynamic environment with a growth-driven mindset.

  
If you are a strategic and results-driven B2C marketing professional looking for an exciting new challenge, this could be the perfect role for you.
  
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment. All decisions are based on merit, and no person is subjected to less favourable treatment on any discriminatory grounds.