German Speaking Marketing Lead

3Search are delighted to be partnered with a high-growth wellness/sustainability brand in the FMCG space. It's a super exciting time to join this start-up as they are already expanding into international markets.

This Marketing Lead role will oversee and drive the launch of the brand into a European market(s) focusing on launch strategy and driving customer acquisition and retention through digital performance channels.

The role requires a deep understanding of FMCG, consumer behaviours, and a proven ability to execute D2C (Direct-to-Consumer) strategies across the DACH region. You'll work closely with the Brand Lead, Head of Growth and wider marketing team (including marketing executive, social media manager, paid media manager) as well as the Founder directly.

It's an agile, dynamic and fun culture with lots of flexibility; there is a strong team culture with everyone on a mission to drive the brand forward.

Key Responsibilities:

• Launch strategy
• Overseeing performance marketing- working with the channel managers and external agencies to plan, manage and optimise campaigns
• Campaign/Project management
• Budget ownership
• Brand building- working with the Head of Brand to establish the brand in new markets
• Tracking & optimisation of campaigns providing actionable insights
• Working on Subscription and retention strategies

Key Skills/experience needed:

• Proven experience planning and managing performance marketing campaigns and creatives across multiple channels (Meta, Google Ads, TikTok, affiliates, etc.).
• Strong data approach
• Proven experience from an FMCG, online D2C or subscription-based business
• Agile, dynamic approach- you will thrive working in a non-corporate environment
• Strong project manager who enjoys juggling lots of projects simultaneously
• A genuinely collaborative team player
• Fluent German language speaker is required

Extra Information/Benefits:

• Hybrid working; 2 days a week in the East London office
• Summer office closure- work from anywhere throughout the whole of August
• Share/equity options

This is a super exciting opportunity to join a brand with a genuinely great culture and have the opportunity to lead a brand launch and have significant ownership and impact in your role.

Please apply now if you are excited by this opportunity!