Marketing Campaign Manager

I am working with one of the largest wealth managers in the world, with over 100 years of experience. It's a really exciting time to join the business, as they have set clear goals and are on mission to build something amazing and become the 'go-to' in their field.

This Marketing Campaign Manager will play a pivotal role in producing engaging campaigns across a variety of channels including events, webinars, social media, and email for their B2B offering. You will be responsible for ensuring campaigns are delivered on time, within budget, and working cross-functionally to guarantee the campaigns are inline with the overall marketing strategy.

The Marketing Campaign Manager will:

• Coordinate the implementation of B2B marketing campaigns across diverse channels, ensuring alignment with overarching marketing strategies.
• Partner with marketing teams to design impactful campaign strategies that drive lead generation and enhance brand visibility.
• Supervise the execution of digital campaigns, leveraging platforms such as Salesforce Marketing Cloud for maximum efficiency.
• Ensure campaigns are delivered on schedule, within budget, and achieve measurable outcomes.
• Evaluate campaign performance and provide actionable recommendations to enhance future initiatives.
• Contribute to the development of campaign content that resonates with target audiences.
• Manage relationships with external vendors and partners to guarantee timely and effective delivery of campaign materials.
• Collaborate with the B2B events team to ensure smooth execution of webinars, events, and digital activations.
• Deliver comprehensive reporting on campaign results and propose data-driven strategies for ongoing optimization.

Required skills and experience for the Marketing Campaign Manager:

• Competent using Salesforce Marketing Cloud.
• Strong experience creating multi-channel campaigns in a B2B environment, ideally within financial services.
• Data-driven, with strong analytical and reporting skills.
• Ability to create compelling content for campaigns that resonate with B2B audiences.

Please apply now if you're interested!