Job: Marketing Automation Manager / CRM Manager / Customer Lifecycle Manager
Industry Sector: Renewables
Salary: £50,000 - £60,000
Skills: Hubspot, Marketing Automation, CRM, Lifecycle Management, Lead Generation
The Business I'm partnering with a renewable power provider - specialising in high end installations. This business is looking to grow its market share from 5% to 20/30% of the size of the pie, and has serious backing to facilitate this from one of North West Europe's preeminent PE firms.
The team is building and this role would report in to a Marketing Director with the ambition of growing the team over time.
The Role - Drive nurture strategy, help build pipeline of leads that converts
- Largely work on ensuring residential property owners are moved through the funnel
- Work with other teams such as web, performance and SEO, to drive an omni-channel customer experience
- A/B test, and drive personalisation agenda
The Right Person - 4+ years within either a marketing automation or CRM background
- Experience selling either B2C or B2B
- Specialist expertise