Head of Marketing

As the Head of  Marketing you will support the business through a rapid scale-up a. Responsible for the GoTo-Market strategy, working closely with the Marketing team, driving new users through acquisition and continued usage, and growing brand awareness.

• Build and deliver a comprehensive growth plan 
• Develop and execute ideas to drive user acquisition, adoption and retention. 
• Develop a holistic marketing strategy covering marketing channels and touch points such as digital, email, social, partner marketing, content marketing strategy
• Work closely with the Product team to unlock value across the product lifecycle, using data and customer insights to drive distinctive, well-crafted product marketing content, messaging and communications
• Collaborate with cross-functional teams (engineering, product, design, marketing) to implement features that our customers find compelling 
• Own and manage your own growth initiatives, reporting progress to the team regularly; Unlock new opportunities for growth through rapid testing of new channels, segments and campaigns
• Working with the Head of Digital, drive our organic search growth strategy including managing an external copywriter and SEO agency 
• Work closely with CRM to develop an ongoing lifecycle communications strategy to encourage activation and usage of our products amongst our existing book of customers in line with company targets
• Develop proper tracking for growth KPIs and ROI and continuously monitor and report progress against them
• Proactively problem solving, identifying and confidently mitigating any risks, issues or control weaknesses that arise in your day-to-day

What we’re looking for

The MD is looking for someone to scale and grow the product you must has scale up experience from a TECH platform. You need to be comfortable with problem solving and be extremely hands on, entreprenurial and numerate

• 5+ years of leadership experience in a growth and/or product marketing or experience working for a start-up/scale up as the sole responsible individual for growth
• High energy, driven, and an organised self-starter whilst being adaptable and flexible, and focussed on outcomes 
• Strong focus on the customer, ability to understand customer data deeply, and translate customer needs into a compelling proposition
• Strong ownership mentality and proven ability of successfully leading complex initiatives involving a broad range of stakeholders, from ideation to implementation.
• Proven track record of delivery with the ability to operate strategically whilst remaining hands-on and leaning in wherever needed 
• Ability to extract and use relevant data to drive continued hypotheses-based experimentation and robust, fact-based strategy and initiatives, 
• Ability to drive decisive actions that result in measurable outcomes through balanced judgement, excellent strategic thinking, quantitative skills and logical reasoning.

Interested? Let’s chat! Please email me your up-to-date CV or apply directly.