Head of Marketing- Southern Europe Markets

Head of Marketing- European Markets 

Italy - required to be in the Milan office 1 x per month 

6-12 month Maternity Cover Contract 

Native Italian & English Speaker Required 

€ 110,000 pro-rata

3Search are delighted to be partnering with an iconic, international travel brand; his role is a pivotal role based in Italy, leading the Southern European Marketing team, reporting into the Marketing Director who is based in the UK. You and your team will look after 4 markets- Italy, Spain, Portugal and Greece. 

This Head of Marketing role is responsible for some of the most fast paced and busiest markets for the brand. Working in a cross-functional and collaborative environment, you will be responsible for the implementation and execution of the marketing communication and advertising programme in this country, overseeing Brand/ATL (TV, OOH, AV), CRM, Digital/Social Media, PR, website and branding.

It's a truly 360, holistic marketing role which ultimately seeks to drive campaign effectiveness and will require someone who has a deep understanding of owned channels. You'll work in a cross-functional team within a matrix organisation; you'll liaise with Trading, Revenue, Media and external agencies (Media, PR, Creative) to produce best-in-class campaigns. This role will manage a team of 5 marketers including 2 content managers. 

Responsibilities will include:

• Overssing and managing targeted CRM campaigns
• Collaborating with the media investment function on the coordination, planning, management and execution of integrated campaigns across all relevant paid and owned channels
• Driving all required content for channels as required eg. CRM, organic social, PPC.
• Being up-to-date with country trading performance, able to identify trading gaps, developing plans to address it using marketing levers such as CRM, PPC, working alongside the media team
• Developing and manage the country marketing calendar
• Ensuring marketing campaigns are strategically and creatively integrated across all local communication channels (i.e. PR, digital, website, CRM, social media, airports branding etc.)

Skills Required:

• Experience working in a large, fast-paced, matrix organisation where you will have short lead times to deliver campaigns 
• Strong stakeholder management skills
• Familiar working cross-functionally with commercial/revenue/trading teams
• Agile and reactive approach to working- able to juggle projects and pivot where necessary 
• Self-start who is pro-active and able to work both autonomously and collaboratively
• Strong understanding of owned channels
• Familiarity working with sizeable marketing budgets and working within a complex media landscape

It's a fantastic opportunity to work with talented, friendly and inspiring people. Whilst it is a maternity cover contract, there are often many opportunities to remain within the business. 

Fantastic travel perks, flexible working, work-away schemes, bonus incentives and various other benefits are on offer. 

Please apply now if you're interested!