Head of Campaigns & Digital

Head of Campaigns & Digital

London (2 x a week in the office) 

£80,000 - £90,000 

3Search are delighted to be working with a national B2C organisation in the sustainability space who are supporting the UK's drive towards Net Zero. This Head of Campaigns & Digital role is a key part of delivering this message through digital campaigns to audiences nationwide.

Sitting within the senior marketing team, this role will oversee and lead the implementation of the department's strategy across all digital channels including social media and programmatic. Reporting into the Deputy Director of Marketing, you will oversee a highly competent team of 8 with 2 direct reports (senior managers) from a strategic standpoint. There will also be exposure to ATL channels and campaigns and the digital team work closely with the brand team. Working closely with external media and creative agencies as well as internal departments, you'll be responsible for big budget campaigns drawing on a range of digital data and audience insights to drive campaign effectiveness. You'll drive the ongoing digital strategy that drives behaviour change; this is a strategic and fluid role which will see you work cross-functionally with various internal and external stakeholders.

Key Responsibilities:

• Line management of 2 direct reports and wider team management 
• Responsible for developing long and short-term strategic plans for digital and integrated campaigns
• Overseeing Campaign Managers and agencies in the day-to-day delivery of behaviour change campaigns. This will include strategic objectives, appraising digital media and targeting strategies, creative development and production
• Being part of the senior leadership team and being responsible for annual planning, budget setting and target setting.
• Leading on the development of an annual test and learn framework for digital campaign activity, including emerging technologies (e.g. Generative AI) and implementation of these into production processes
• Developing and delivering a joined up owned channel strategy (across social media, community management, and with consideration of website and organic search), with support from the wider team PUltimately responsible for managing a creative agency, a web development agency, a community management agency and an SEO agency

Key Skills:

• An excellent, extensive understanding of digital strategy, digital marketing best practices and the key considerations, inputs and processes
• Experience creating and delivering large-scale integrated consumer marketing campaigns 
• Understanding of both the creative and technical elements of digital display, social media, content development, SEO, PPC, website development and management. 
• Experience working with major media and creative agencies- managing those relationships
• Knows what great creative looks like and has strong experience in overseeing the end-to-end production of creative campaigns with agencies
• A passion for integrated and cohesive campaign planning. You will be the go-to expert for digital but will also need to bring your viewpoint to campaigns covering ATL too
• An accomplished people manager and mentor to team members

Desirable Skills:

• Experience working with behaviour change campaigns, and an understanding of and appreciation for behaviour change strategies
• A, proactive, problem solver with experience in managing a brand or organisation’s content marketing, across digital channels

Benefits include:

• Competitive pension scheme
• 25 days annual leave (plus bank holidays) + Christmas closure
• Gym memberships
• Private medical insurance
• Annual health check
• Annual eye test
• Season ticket loan
• 5 annual volunteer days
• Option to buy additional annual leave
• Option to take out a personal loan
• Cycle to work scheme
• Free standard breakfast and healthy snacks provided in the office
• An in-house wellbeing programme

This organisation take their role as an employer really seriously and strive hard to make it a great place to work for people. Their flexible working policies are excellent as are their wellbeing programmes. They also have a very strong Diversity policy and practice.

 Please apply now to this fantastic opportunity!