Growth Marketing Lead

Growth Lead / Head of Growth (DOE)
London- Remote First Business
Salary - £75,000-£85,000
  
We are partnering with a groundbreaking sustainable luxury brand that’s redefining fashion through a powerful blend of innovation and environmental responsibility. With a commitment to sourcing the world’s finest Merino fibres along the industry’s first naturally carbon-negative supply chain, this brand has rapidly garnered market recognition since its 2020 launch —bolstered by impressive growth and a successful Series A fundraise from a prominent US investor.
  
Beyond exceptional design, the two experienced co-founders have spearheaded a data-driven approach with proprietary supply chain technology that transforms every garment into a narrative of transparency and sustainability, from origin to creation – ensuring that each piece not only tells its unique story but also actively contributes to removing more CO₂ from the atmosphere than is produced during manufacturing.
  
As the brand sets its sights on international expansion, particularly in the US, you have a unique opportunity to join as the foundational growth lead. In this role, you’ll build a best-in-class team and drive the future of sustainable innovation within a well-capitalised, forward-thinking organization.
  
  
Key Responsibilities:
  
Performance Marketing:

• Lead the development, execution and reporting of best in class paid media campaigns across digital channels; Meta, Google (YouTube & Search), TikTok & Affiliate.
• Drive recommendations for the strategic direction and tactical execution of paid media, including bidding methodology, ad copy & landing page testing, audience strategy & extensive creative testing.
• Building on the brand's innovative AI driven content approach to create creative testing frameworks to iterate and ever-optimise content with the creative team.
• Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.

  
Data & Reporting:

• Champion a data driven and an experimental growth culture. Using data to find optimisation opportunities and improve the efficiency of our campaigns.
• Personally handle analytics and reporting, evaluate campaign performances, and make necessary adjustments.

  
Develop and Manage CRM:

• Collaborate with the wider team and internal CRM specialist on refining a customer-centric CRM program that integrates into wider channel strategy. Implement techniques to increase customer spend and retention and re-engage inactive customers.

  
Website Optimization:

• Get involved in UX design, run A/B tests, and implement changes to improve conversion rates. Regularly review and update website content to ensure it's relevant and personalised.

  
Collaboration

• Work closely with specialist agencies, freelancers, and in-house staff. Be hands-on in driving growth, using the allocated budget to optimise all facets of performance marketing.

  
Ideal Candidate Experience:
  

• Proven experience driving growth, preferably within a scale-up brand, ideally luxury, ecommerce, & DTC brands.
• An excellent performance marketer, you have strong hands experience as well as strategic knowledge. Core channels: Meta, Google (YouTube & Search), TikTok & Affiliate.
• You understand how wider growth marketing mix and how performance marketing, conversion rate optimisation & lifecycle marketing all pull together.
• Strong understanding of marketing channels and strategies, as well as performance metrics.
• Familiarity, passion and interest in sustainable practices.
• Excellent communication and interpersonal skills.
• Creative thinking to devise new innovative marketing strategies.
• Ability to work effectively under pressure and meet deadlines.

  
Benefits:
  

• 26 Holiday days
• Discretionary performance bonus.
• Remote & Flexible business
• Product allowance and staff discount

  
  
If you are interested in applying for this role please apply using the link below or email your CV to Jasmin@3search.co.uk