Digital Marketing Manager

Freelance B2C Digital Marketing Manager – Luxury Real Estate

Location: Victoria, London (Office-based, 3-4 days per week)
Contract: 3-5 days per week until end of 2025
Rate: £300–£400/day for 3 days (DOE) or £250/day for 5 days a week

My client, a leading business in the Ultra High Net Worth real estate and retirement community space, is recruiting a Freelance B2C Digital Marketing Manager to join their growing team.

This is an exciting opportunity to take ownership of their digital presence, working directly on premium brands targeting an affluent audience who spend over 2.5 hours per day online.

Key Responsibilities:

• Reengineer and revitalise the company’s social media strategy.
• Develop and implement an actionable social media plan across key channels.
• Lead efforts to improve lead generation and convert online leads into enquiries.
• Support and enhance email marketing campaigns.
• Use CRM systems and analytics tools confidently to drive engagement and optimise performance.
• Focus on SEO, digital strategy, and overall conversion improvements.

Key Requirements:

• Proven experience in B2C digital marketing, ideally within luxury or high-end real estate sectors.
• Strong track record of developing and implementing social media strategies yourself, not just managing agencies.
• Confidence in SEO, lead conversion, and email marketing.
• CRM and analytics expertise, with a strong commercial focus.
• Strategic mindset with hands-on ability to deliver campaigns.
• Able to work onsite in the Victoria office 3 days per week.

Additional Information:

• Immediate start preferred.
• Contract runs until the end of 2025.
• Flexible pay structure depending on days and experience (£300–£400/day for 3 days, or £250/day for 5 days).

To Apply:
If you have the proven B2C digital marketing expertise to lead in a luxury, high-value market, please send your CV and a short cover note outlining your relevant experience.