Digital Marketing Executive

I am working with one of the largest wealth managers in the world, with over 100 years of experience. It's a really exciting time to join the business, with a clear mission to build something amazing.

This newly role has been created to create and oversee a dynamic webinar program to drive leads and increase client retention through creating engaging content. You will be responsible for managing content, coordinating logistics, and aligning the webinars with broader marketing strategies.

The Digital Marketing Executive will:

• Develop and oversee a robust webinar program designed to educate and engage target audiences, driving lead generation and enhancing client retention.
• Create content strategies for webinars that align with the company’s marketing objectives, focusing on topics relevant to wealth management clients.
• Boost webinar attendance and engagement through strategic promotion, audience segmentation, and leveraging digital marketing channels and CRM insights.
• Manage all aspects of webinar logistics, including registration, platform setup, follow-up communications, and performance analysis, to ensure a seamless experience.
• Align webinars with broader marketing campaigns, reinforcing the company’s brand and supporting lead generation goals.

Required skills and experience:

• Proven experience in coordinating webinars or virtual events, preferably within the financial services or wealth management industries.
• Strong content skills.
• Expertise in webinar platforms and digital marketing tools to handle event logistics, promotional efforts, and post-event communications.
• Strong data and reporting skills to assess performance metrics and attendee feedback.
• Demonstrated experience in leveraging webinars for lead generation and nurturing, ensuring they align with and support the company’s growth goals.

If you are ready for this challenge, please apply now!