CRM Manager (Braze)

597399
  • £52,000.00 to £57,000.00
  • Greater London
  • Permanent

  
CRM Manager
Salary: £52,000 - £57,000 + 10% bonus
Location: London (Hybrid - 2 days per week)
  
Our client is a leading direct-to-consumer (D2C) subscription business revolutionising how customers experience high-quality products. With a data-driven approach and a passion for customer engagement, they are dedicated to delivering personalised experiences across multiple channels. Due to company growth, they are seeking a CRM Manager to enhance their customer engagement and retention strategies.
  
The CRM Manager will:
  • Develop and execute targeted CRM campaigns aligned with commercial goals.
  • Optimise lifecycle marketing across direct mail, SMS, app marketing, and email.
  • Leverage Braze to create automated, data-driven campaigns that drive customer retention.
  • Collaborate with Brand, Category, and Creative teams to align messaging.
  • Implement A/B testing and analyse performance metrics to refine strategy.
  
Essential Skills:
  • Proven experience in CRM within an e-commerce or subscription-based business.
  • Hands-on expertise with Braze (campaign automation, segmentation, and reporting).
  • Strong analytical skills with the ability to turn insights into actionable strategies.
  • Excellent project management skills, capable of managing multiple campaigns.
  • A customer-first mindset, ensuring all CRM activity is engaging and relevant.
  
Benefits:
  • Competitive salary up to 57K + 10% Bonus
  • Hybrid working model (2 days in office)
  • Opportunity to shape CRM strategy in a fast-growing business.
  • Collaborative and data-driven company culture.
  • Access to exclusive industry insights and learning opportunities.
  • Lots of other benefits - speak to recruiter to find out!
  
 
Fabio Can Alesi Senior Consultant

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